peter began working on live events while at NBC New Media in new york, producing the animated graphics and imagery for the NBC Primetime Preview. with his expertise in digital video and animation, he helped to prove that the desktop computer was capable of providing seamless integration with the high-end, broadcast equipment. following the success of that first show, NBC New Media continued to produce the graphics for most of NBC's live events, including the NBCi launch conference, NBC Executive Conference, NATAS Awards Events, and the Primitive Preview Events from 1997 through 2001. peter also had a key role in developing and producing RosieVision, a live, interactive game show for the Rosie O'Donnell Show.
